Company Profile

In this interview Martijn van der Hoeden CEO and Founder of Assistance Software Group BV talks about the recent Launch of Assistance PSA for Microsoft Dynamics CRM 2011.

Assistance Software Group

  • Established: 1990
  • Founder: Martijn van der Hoeden
  • Office: Naarden (Greater Amsterdam, the Netherlands)
  • Organization: flat organization, informal, direct approach
  • Microsoft Gold Partner
  • Trade organization: ICT-OFFICE
  • Challenge: to make business processes transparent
  • Market: professional services
  • Active Worldwide
  • Activity: the development and implementation of software for professional service organizations so as to allow them to function more effectively and realize better results
  • Product: Assistance PSA for Microsoft Dynamics CRM 2011. The integral total solution for professional service organizations
  • Technology: state of the art
  • Integrates with: Microsoft Dynamics ERP (NAV/AX/SL/GP) and Sharepoint.
  • Assistance Software strategy: the global worldwide implementation of PSA solutions. With a network of reliable and loyal VAR partners

History

Company history in milestones. Since its founding in 1990, much has changed at Assistance Software. The core has always remained the same however: innovation in efficient working methods in professional services.

1990: Founded under the name FREElance Software Support. Objective: to develop custom applications for administrative purposes

1993: Various custom applications, such as an assignment for achitectural firm Van Hoeken Toes (Amsterdam), inspired the standard application Assistance Architect. Many architectural firms purchase this ancestor of the current PSO.

1997: Contract with BNA. From this point on, members are given discounts on the purchase of Assistance Architect

1998: Contract with ONRI (Dutch Association of Consulting Engineers), with the same conditions as the BNA contract

2000: Renamed to Assistance Software. Founding of GVAS, the Assistance Software user association. Members provide valuable input for further development of PSO

2002: After numerous implementations in the architectural and engineering sector, Assistance Software decides to launch the broad implementation of PSO in the consultancy sector. As of this time, Assistance Software focuses on the broad market of knowledge workers (professional services). Educational institutions, healthcare providers, financial/administrative companies and organizations in the nutrition and climate sectors are added to the customer portfolio

2004: Start of development of PSO based on Microsoft technology. Results in PSO for Microsoft Dynamics

2006: Assistance Software becomes a Microsoft Partner, a so-called ISV (Independent Software Vendor), and soon becomes a Gold Certified Partner. Starts developing partner channel. With Assistance Software as the supplier of PSO to Microsoft partners

2007: First contracts with partners Astena (Belgium, CRONOS group) and Qurius (Netherlands, largest European Microsoft partner). Both are Gold Certified Microsoft Partners

2008: First implementations by partners. First contacts for partnerships in the US

2009: Assistance Software is divided into various operating companies. Assistance Software Solutions serves the Dutch market. Assistance Software International serves partners and supplies software abroad. Assistance Software Productions continues to guarantee continuous development in Naarden (the Netherlands). Both inspired by the technology and encouraged by feedback from end users (GVAS) and partners.

2010: Assistance Software celibrates its 20 anniversary. Introduction of Assistance PSA for Microsoft Dynamics CRM. New Assistance PSA Partners sign contract.

2011: Assistance PSA certified by Microsoft. The Assistance Software Partnernetwork is growing worldwide. Introduction of Assistance PSA Flavors.

Assistance Software now has partners not only in the Netherlands and Belgium, but also in the US, Canada, Germany, the UK and Spain. Recruitment of new partners is ongoing in New Zealand, Australia, Austria and South Africa. Assistance Software is developing into a player at the global level!